Is your focus on how many investors/leads you can attract to your brand?
How much value each investor, if nurtured correctly, brings to your brand?
1%-2% of leads that you attract will become investors
60%-70% of those are likely to invest again if you take care of them
So many times as business owners, we tend to look at revenue goals to determine how many leads we need to generate in order to reach the needed revenue for our business.