Capital raising is one of the most important skills for all multifamily syndicators. Some enjoy this task, while others despise asking people for money. I look at capital raising as my obligation to share the opportunity with as many people as I possibly can. If I believe with my whole heart that what I am offering can benefit everyone, then why would I not want to share it?
I have learned the art of persuasion and selling from numerous sources over the years, however, the best persuasion techniques that I have learned came from one of my favorite mentors, Brendan Burchard. I am an avid student of his. What I am about to share with you, I learned from Brendan’s Persuasion Masterclass.
If you don’t know what to say to get others to buy into the opportunity that you are offering to them then this is your ticket to capital raising bliss. Persuasion is the science and the art of influencing someone to do what you hope they will do. I don’t particularly like the word persuasion, because it could be perceived as manipulation if not done correctly...I prefer to call it influence. You are not manipulating them when you have the right intention to help the person that you are influencing to take action and invest with your team. You are simply encouraging them to help themself.