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Three Secrets of the Top Influencers



Most of us spend our life trying to figure out how we can become an influencer in the space we have chosen to lead. We want to make a difference and serve our audience in the best way possible. I have been studying this topic for some time now. Today, I want to share with you three secrets that I learned from one of my mentors, Brendan Burchard, that the top 2% of influencers practice.


Brendan says that if you put these things into practice, you will change the quality and trajectory of your life! This was very eye opening and life changing for me. As we go through these three secrets, analysis yourself and ask where you are in your own life. Rank yourself on a scale of 1-10 and then ask yourself if it’s time for a reset.


The first secret is the power of intention. The most successful influencers have a daily habit of setting intentions for everything. Without intention there is no initiative. Without initiative, you become busy and not productive. Did that sting a little? Are you running around busy all the time but getting nowhere because you are not being productive? I know I do this often.


Brendan says to ask yourself and give deep thought to the following questions.

  • What is it that I really want my life to be about?

  • What do I want my career to be about?

  • What do I want my hobbies to be about?

  • What do I want my relationship to be about?

  • What is it that I want to achieve in my life?

Remember that intention is not impulse! As you get “busy”, intention goes out the window. A person without intention leads a life without real joy and none of us want that. When you are intentional about something, you are thinking in advance of action. Being intentional is using your mind and thoughts to direct your life in the way you want it to go. Make sure that you have clarity on these three things and you will be more intentional each and every moment of your day.

  1. Who do you want to be?

Ex: Present, Confident, Productive

  1. How do you want to come across to others?

Ex: Caring, Joyful, Encouraging

  1. - What do you want this day to be about?

  2. - What are your key projects?

  3. - Who do I need to reach out to or follow up with today?

  4. - What are my priorities today?

Brendan also warns that one of the fastest ways to be less intentional about your day is to check your emails first thing in the morning. Research has proven that doing so causes you to be 30% less productive for that day. Why would you want to be reactive instead of proactive. Everything that you do, you must do with intention. For example: Ask yourself, “What is my intention for this date night with my honey?” Being intentional will not only give you integrity with others, but you will also have more integrity with yourself.


The second secret is the discipline of being mindful. Mindfulness is a buzz word used all the time, however, it’s worth taking a serious look into why it’s so important. A mindful person is self aware and aware of their surroundings. To increase your mindfulness, start be being attentive to all of your senses. What are you smelling? Are you cold or hot? How does the environment around you make you feel? How is your energy level?


Your mind is so very powerful! Brendan always says that the power plant doesn’t have energy, it creates energy. This is a great reminder that if your thoughts and emotions are not supporting your dreams, you can pivot by training your brain with a different story. If you have recurring negative thoughts, replace them with intentional thoughts instead of allowing them to derail you over and over again. Tap into the blessings around you and bring color back to your life using the power of positive affirmations.


Most influencers and influential because they are acutely aware of the energy, emotion and experience of those around them. They can sense when one of their followers are not having the experience they should be having.


The third and final secret of the top 2% of influencers is the demonstration of passion in everything they do. Do you have a sparkle in your eye when you talk about your business? How about your marriage? Does your work excite you? If the answer is no, then either your work or you must change. When you have trouble finding what you are passionate about, you find yourself spinning in analysis paralysis. If this is you, don’t beat yourself up! We all have found ourselves there at one point.


Stop beating yourself up and start focusing on your strengths instead of your weaknesses. Put a plan in place to improve those areas of your life that are lacking and be intentional and mindful so that you can have passion in every area of your life.

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